Why marketing will be uber-important at release

The good thing is the large number of backers. Close to 50k at this point. If that many people are willing to shill large amounts of money just for the game to be MADE, then spreading the word wouldn’t be such a task. If every backer tells at least 6 of his friends, that’s a potential 300k buyers just from reccomendations…

Not every backer paid enough to get access to the Alpha. I don’t know the exact numbers either but Kickstarter has a minimum donation usually around 5 dollars, so not everyone who donated money paid for a baron tier.

This is Happening, I have had 3 friends get baron pledge once recommended and myself and a few other backers bought extra copies to giveaway to help generate more hype.

Don’t forget this has already become as big as it it because of word of mouth advertising.

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Aye, but it could become an extremely big thing if some minimal funding went into marketing and advertising the game pre-release. No doubt mouth-to-mouth advertising helps, but if Warhorse want to reach various potential markets, a clever marketing strategy is needed. If they rely solely on PR and mouth-advertising, the game could sell a few hundred thousand copies in the first week and reach the million mark in a relatively short time. Typically only triple-A titles published by big-name wealthy publishers get the extreme sales such as Skyrim. The backers will definitely generate a lot of hype, as will the idea of the game once most gamers have heard of it, but a large number won’t hear about it because the game isn’t presented in their market. That’s why marketing is important. I’m not suggesting Warhorse delve into some gigantic marketing scheme or anything, but some minor advertising through media. Maybe give some free copies to reviewers, ask them to review the game, make a few trailers, maintain a good PR. This is generally a cheap way of doing it and pretty effective. Maybe even place some ads here and there. Definitely discuss the game with as many journalists as possible. Gaming journalism is the key to success nowadays.

I’ve shown the game to several people (4-5) who I thought would be into it, and they were all turned away over the lack of third person. Options are important. It appeases everyone and doesn’t ruin individual’s specific preferences.What a concept…

Optional 3rd person would be good, yeah.

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Took me awhile to find it but this has been discussed before by the dev team.

I’m not referring to alpha testers…I’m referring to reviewers…Reviewers of the game once it’s launched. People with hundreds of thousands of subscribers, people from gaming journals etc.
(Angry Joe would be an excellent acquisition)

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Yes and that is the exact context it was a response too.

People for along time have been asking for specific reviewers to be given a copy of the game (that includes angry joe).

If you click the arrow (facing right) on the quote it will take you to the original thread it was posted to.

The original thread refers to a giveaway, not to reviewer-codes post-release. All games send review codes to professional reviewers because they’re professional. It’s their JOB, they review games and tell the consumer whether it’s good or not good. If we forced reviewers to buy the games they review, nobody would be a reviewer (because revenue would be precisely 0).

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Yes, the thread refers to a giveaway, but not the answer on the question. I wanted to see a game review from Skallagrim, a guy who refers to sword combat and sword combat in games and movies.
I voted for him to get this giveaway, but I wanted to know, if warhorse can spend him one version if the threadstarter don´t give him the copy. Because it would be a nice advertising to the game. And this was the answer.
(Now I know Skallagrim know about this game, and he will make a review when it is finished). But this is not a question of Skallagrim, its a question of PR.
I am with you, I think it would be a good idea to give away some free alpha codes to big youtubers, maybe even without any kind of condition. If they want to play this on they private sunday, they could…

…but Warhorse seems to think different about this matter. As you I don´t share their opinion here, but its their game. They are not stupid. Maybe they want to it at a later date, more near to the final release… who knows?

That’s what I’m saying. When the game is released give reviewers access codes so they can review it and people buy it.

Although…I know for a fact Angry Joe already backed it on kickstarter, most likely as baron, so he’s going to have a copy anyway.

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They get thousend of different codes daily. If they really want to play it… they will! :slight_smile:

It’s not about playing. It’s about reviewing. If they don’t get codes, they won’t review it.
’‘we have not received code, my understanding is nobody has, launch day at a minimum for that’’
-Totalbiscuit
If the devs don’t send review codes to interested reviewers, the game gets minimal attention.

Mindset here IMO is that if reviewer is interested he will buy the game, if he does not buy the game and waits for free code, he is not interested.
Therefore Warhorse is probably not interested in being reviewed by uninterested reviewer?

Now I will throw in more words: interesting and review
Interested reviewer reviewed review of intresting review interestingly reviewed by reviewer of interesting view.

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Reviewers are not tycoons, they don’t have enough money to buy EVERY single game they’re interested in. That’s why review codes exist.

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that is a good point

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There’s that AND it seems very suspicious for the game devs not to send out review codes, because usually it’s the bad games that don’t do that for fear of being panned. Even if it’s a good game, the critics will find it incredibly suspicious that no review copies were handed out. Totalbiscuit made some really good points on this.

It would be better to give away those codes at release. Because I can´t imagine AngryJoe, TB etc. are going to make one review for every update coming from now on. It´s more liely they´ll make one normal review as soon the game is released as they usually do it.

At least I don´t see a point in reviewing an Alpha, especially considering many people out there are too stupid to understand the difference between an Alpha and the final product. You can see that in the comment sections of any BETA/ALPHA- Trailer from any game when people are whining about bad graphics, animations etc., unable to understand the game is unfinished.

That’s what I said!!!

everybody that is into medieval stuff, who likes historically acurate stuff will be sold instantly by this!