Tobi’s last tweet 
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oh nice, cant wait to see it
looks like a brainwashing machine
Timemashine 
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I bet it’s gonna be a retrospect on the game’s development
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It will compare the real life locations to the game locations. Together With ESO-guy. So like time machine travel, thats my guess.
Holy shit, mysterious. Or thats just a picture from when they were filming the commercial.
Daniel Vavra also teasing on twitter. Its gonna be a commercial that shows a guy travelling back to 1403 probably.
They maybe mocaped guy to game and will play as human from future.