At this point, if I were Warhorse, I would like to think I wouldn’t sign a corporate publisher.
Firstly, because they have enough money (in combination with their investor) to do exactly what they planned. Signing on a foreign publisher (while perhaps increasing their budget) positions their vision as subject to change, if only because a third party now has a legal stake in their product and thus could have some control over the final outcome (as far as I understand it at least… mind you I’m not a business major so I may be wrong on this point). In short, they know they have a winning formula and shouldn’t compromise it by bringing on a third party.
Second, my above point might be entirely moot- if only because from what I’ve heard, producers deal largely with post-production, marketing and distribution: however, given Warhorse’s proven prowess with garnering the attention of the community and industry, why even bother with marketing that could potentially compromise the relationship with the community they’ve fostered to create? Aside from more dev diaries and such, I feel like corporate marketing is only going to taint this immaculate conception in ways that make my skin crawl. In the initial video log, Dan exclaimed pretty clearly his aversion to marketing people. In that light, it also seems like a step backwards to take such a measure now that they have a sure deal, and have positioned themselves as opposed to that (marketing) section of the game industry through various posts and videos.
Third (and Warhorse may very well disagree with me on this, I dunno…) it sort of turns over the revolution in consumer capitalism that they are a part of. Think about it- since the 80s at the latest, capitalism has taken the form of large corporate empires, governed by a small number of very rich people, all of a homogenous perspective. Focus groups and marketing statisticians are the advisors to kings, and the result, over and over again (whether looking at video games or really any other industry) is a bunch of manufactured, hr-and-marketing-dictated shit. By turning away from this corporate imperialist model, they have simultaneously situated economic power back into the hands of artisans and individual consumers. The result, is a turning over of the dominant social order of neoliberal globalization, in that it disempowers “elites” and empowers “the little guys”. This is a beautiful, world changing phenomenon that challenges everything western-style capitalism has gravitated toward: and speaks to an aspect of social justice not (to my knowledge) embodied within the free-market since import-substitution-industrialization came about with Henry Ford. Things are changing. And to sign on a major corporate publisher for the sake of it being a “big player” contradicts everything positive that happened through this campaign…
Which is why, if I were Warhorse, I wouldn’t sign such a deal.